As my direction in photography became clearer, I realised that it was time. Time to tackle a new business name. Naturally, I went to Miss Lyndsay Rush, ruler of the wordsmith universe. Lyndsay had already been instrumental during my branding phase, wrote the copy and came up with my beautiful tagline:
Framing The Flavour Of Everyday Life.
Lyndsay gets me and I knew that from the moment I contacted her, delicious ideas would enter her head.
It was a huge advantage that Lyndsay was already familiar with my strategy but I still had to fill in a comprehensive questionnaire to make sure we were truly digging deep. I knew what I wanted and also what I didn’t want. And a week after Lyndsay started name storming, a PDF full of genius entered my inbox. There were so many ideas and I really, really liked most of them. But there was one that jumped right at me. THE one. The Savour Tribe.
I later found out it was also Lyndsay’s secret fave. It completely sums up what I, my friends and clients are about. A group of people who value and cherish the art of savouring & documenting food; and the company of one another.
Of course, a new name needed a fresh, delicious logo. I reached out to other creatives and got some cool recommendations. But one really stood out for me: the very cool and talented Vanessa Gonzalez of Noirve. This girl is an absolute delight to work with and nailed the concept in round 1! (mood board above by Noirve). In fact she gave me so many beautiful options, I couldn’t choose and ended up with a secondary mark!
I couldn’t be more happy with the final result and about this new chapter for The Savour Tribe. So glad you’re here to join me on this journey.